Meta to Use Off-Site Business Data for Feed and AI Personalization

Meta has announced a significant expansion in how it leverages business data, moving beyond its traditional use in targeted advertising to now personalize user feeds and AI chatbot responses. This development marks a notable shift in how the technology giant utilizes cross-platform information, raising important considerations for privacy, data governance, and digital experiences.

In a recent statement, Meta revealed its intention to utilize information shared by external businesses for broader personalization purposes across its platforms. While the company has previously acknowledged that businesses share user activity data to enhance advertising relevance, this new approach extends such data usage into more fundamental aspects of the user experience. This means that activities like games played on other websites or items browsed on e-commerce platforms could now influence what content appears in a user's social media feed or how Meta's AI chatbot responds to queries. This expansion of data utilization affects all Meta platform users, potentially transforming how their digital